The story you tell is the company you become.
Public Relations at Social Sherpa is where reputation, narrative and visibility meet. We help founders, brands and institutions earn trust the long way — through credible voices, considered storytelling and the press that genuinely matters.
Meet the practice lead
Two decades of relationships.
One disciplined practice.
Our PR practice is led by Kulveen Narula, a communications professional with over twenty years across hospitality, healthcare, retail, telecom, education and lifestyle. From running national PR campaigns at Vaishnavi Corporate Communications — including the Tata Nano launch, the Singapore Airlines India debut and crisis communication for Tata Chemicals — to building corporate communications at Reliance Industries and Nayati Healthcare, Kulveen has spent her career turning complex stories into trusted public narratives.
She brings the rigour of legacy PR — a black book of editors, instinct for the right angle, and a steady hand in a crisis — and pairs it with how brands actually grow today: founder voice, FAM trips, podcasts, owned media and integrated digital storytelling.
20+ years in communications
Editor, PRSI Newsletter
Member, Public Relations Society of India
Certified Business English Teacher, British Council
Brands That We’ve Built
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Whether it's a product, a property or a whole company, the first wave of press defines how you're remembered. We build the launch story, the media list and the rollout sequence so the announcement lands clean and travels far.
You've outgrown your origin story. We position the founders as category voices, secure thought leadership in the right publications, and make sure the brand shows up where decisions get made — not just where audiences scroll.
Crisis communication isn't a press release; it's a response architecture. We help you control the narrative, brief stakeholders, manage media exposure and protect long-term equity while the situation is still hot.
Always-on PR is for brands where silence costs visibility. Monthly story pipelines, editor relationships, by-lined columns, podcast placements and reactive comments — built so you're never absent when your category is being written about.
Founders, authors, hospitality owners, doctors, designers. We turn expertise into a public point of view through interviews, opinion pieces, podcasts, awards and considered social presence.
That's fine. Let's talk. We'll help you figure out where your reputation stands today and what the next 12 months of communications should actually look like.
PR Services
PR Strategy & Communications Planning
Mapping your story, audiences, channels and milestones into a 6 to 12 month communications plan with clear measurement.
Media Relations
Building and maintaining real relationships with editors, journalists and bureau chiefs across business, lifestyle, trade and regional press.
Press Releases & Press Kits
Writing, designing and distributing announcements that read like editorial — not marketing — with assets reporters can actually use.
Crisis Communications
Holding statements, stakeholder briefings, response sequencing and reputation repair when the conversation needs to be steered, fast.
Thought Leadership & Bylined Articles
Positioning founders and senior leaders as category authorities through opinion pieces, contributed columns and long-form features.
FAM Trips, Influencer Visits & Hosted Press
Curated property and brand experiences for journalists, authors and creators — drawing from Kulveen's hospitality and resort marketing playbook.
Events, Press Conferences & Launches
Designed media moments — from product unveils and store launches to celebrity press meets and global rollouts — executed end to end.
Founder & Personal Brand PR
Building a public identity around the people behind the company. Interviews, podcasts, awards, panel appearances and considered owned content.
Awards, Recognition & Industry Listings
Identifying the right awards, writing the submissions and managing the calendar so credible recognition becomes a steady part of your story.
Our Result Driven Process
Our portfolio reflects creativity backed by strategy. See how we’ve helped brands stand out and scale.
FAQs
Digital marketing buys attention. PR earns it. Marketing puts your message in front of audiences you've paid to reach; PR gets credible third parties — editors, journalists, podcasters, reviewers — to tell your story to audiences who already trust them. Most brands need both; we make sure they reinforce each other.
Both. Launches, crises and one-off announcements work well as projects. Thought leadership, media relations and reputation management need a retainer to compound. We'll recommend whichever fits the goal — not whichever is bigger.
Real placements take 4 to 12 weeks from kickoff. The first month is research, positioning and pitching; coverage typically starts landing from week six onwards. We are honest about timelines because no good editor is on a 48-hour turnaround.
No reputable PR partner can — and any agency that does is selling you advertorials, not earned media. What we can guarantee is the right pitch, to the right editor, with the right story. Our hit rate is high because we don't pitch what isn't newsworthy.
Yes. Regional press, trade publications and category-specific media often move the needle more than mainstream coverage. Kulveen has worked across UP, Gujarat, Maharashtra and the wider Indian subcontinent, and we run trade campaigns for B2B clients regularly.
We report on placements, share of voice, sentiment, audience quality, search visibility, message pull-through and downstream impact on enquiries or hiring — depending on what the brief asked for. Vanity reach is the easy number; we focus on the ones that matter.
Absolutely. PR is most effective when it's plugged into a wider growth ecosystem. We brief your marketing, social and content teams on every story so coverage gets amplified — and we're happy to coordinate directly with other agencies you already work with.
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