Landshare is a start-up that helps individuals invest in large land parcels, primarily making it an invesment company. Landshare started with us as a blank slate; the requirement was clear, striking a balance between formal and new age.
The logo is a simple abbreviation tactic combined with a visual demonstration of what the company does i.e. dividing land parcels. The colors were chosen to be neutral and formal, but their combination allowed for some playfulness.
