January 27, 2026
ALCOI | Performance Marketing Case Study
CLIENT OVERVIEW
ALCOI is one of India's leading providers of premium, environment-friendly fenestration solutions. The brand offers end-to-end services for designing, manufacturing, installing, and servicing high-perfromance aluminium systems across residential, commercial, and hospitality projects.
Their product portfolio includes curtain walls, slim sliding systems, pivot, tilt & turn, casement, and folding systems, catering to homeowners, architects, contractors, and channel partners. ALCOI strongly aligns with green construction and sustainable building practices.
WHAT WE DID
To support ALCOI's growth objectives, we executed a full-funnel performance marketing strategy across Meta (Facebook & Instagram) and Google Search, focusing on:
- Building strong brand visibility in the premium fenestration category
- Generating high-quality inbound leads from end customers
- Driving cahnnel partner enquiries for business expansion
- Capturing high-intent demand through Google Search
Campaigns were run between April 2025 and January 2026
Strategy & Execution Highlights
- Funnel-Based Campaign Structure (Meta Ads)
Meta campaigns were clearly segmented into three strategic buckets:
A. Brand Awareness Campaigns
- Objective: Reach & visibility among relevant audiences
- Targeting: Interest-based + location-led targeting
- Focus: Sustainability, premium aluminium systems, architectural appeal
- Creative approach: Clean visuals, large-format installations, trust-building messaging
B. Client Solicitation (CS) - Lead Generation
- Objective: Generate direct enquiries from homeowners & project owners
- Format: Native lead forms
- Messaging: Custom solutions, premium quality, ent-to-end execution
- Optimization: Continuous CPL improvement via creative and audience refinement
C. Channel Partner (CP) Solicitation - Lead Generation
- Objective: Onboard architects, contractors, and partners
- Messaging: Business growth, reliable manufacturing, long-term collaboration
- Strategy: Higher-intent audience filters and qualification-focused forms
- High-Intent Demand Capture (Google Search)
- Campaign Type: Search
- Keyword Focu:
- Aluminium windowa & doors
- Fenestration manufacturers
- Commercial & residential window solutions
- Strategy:
- Tight keyword clustering
- Strong ad relevance
- Focus on enquiry-driven landing experience
Google Search was used as a bottom-of-funnel engine to convert ready-to-buy users.
WHAT WE ACHIEVED
Meta Ads Performance (April 2025-January 2026)
Brand Awareness (Combined)
- Total Reach: 6.45+ million
- Total Impressions: 13.35+ miilion
- Total Spend: ₹26,849
- Result: Strong visibility for ALCOI as a premium fenestration brand
Client Solicitation (CS) - Leads
- Total Leads: 337
- Total Spend: ₹26,999
- Average Cost per Lead: ₹80
- Result: Consistent, cost-efficient homeowner enquiries
Channel Partner (CP) - Leads
- Total Leads: 518
- Total Spend: ₹26,596
- Average Cost per Lead: ₹51
- Result: Scalable acquisition of architects & channel partners
Google Search Performance (June 2025-January 2026)
- Clicks: 4,537
- Impressions: 62,346
- CTR: 7.28%
- Average CPC: ₹24.85
- Total Spend: ₹1,12,753
- Conversions (Leads): 336
- Cost per Conversion: ₹335.58
- Conversion Rate: 7.41%
Google Search consistently delivered high-intent, conversion-ready leads.
Key Takeaways
- A clear seperation of awareness, client leads, and partner leads improved efficiency and scalability
- Meta Ads proved highly effective for both brand building and lead generation in a premium B2B/B2C category
- Channel Partner campaigns delivered lower CPLs, validating demand from the ecosystem
- Google Search acted as a strong intent-capture channel, converting users actively searching for fenestration solutions
- Consistent optimization across creatives, targeting, and messaging was critical to performance stability
.avif)
Rushi is living the cliche of being an engineer-turned-writer. He breathes communication. He loves to see the power of words, especially when they make a difference to our clients and their consumers. He's a passionate Manchester United Fan and it would be in your best interests to not discuss politics with him because he can't stop, and he won't stop.
Related Articles
.jpg)
.avif)
.jpg)
%20in%202023.avif)
Explore The Variety Of Exceptional Services We Offer!
Take their words for it
"Really happy with their enthusiasm.They were always willing to offer creative inputs and ready to entertain our requests and feedback."
"As a business that has an international audience, we had a unique set of requirements from an agency, and we're delighted to say that Social Sherpa understood them well."
"The team was proactive and quick to respond. Their commitment to our brand and creative approach has helped us stand out in a competitive industry. Highly reliable and insightful partners."
"Glad to have worked with them! They get back quickly, and are always willing to go the extra mile. They understood the essence of what I do and made work that really connected with my audience. "
"Really happy with their enthusiasm.They were always willing to offer creative inputs and ready to entertain our requests and feedback."
"They got our vision right from the start and aligned it well with their strategy. We appreciated how they kept us involved at every stage, which made the whole process smooth and collaborative."
"Always quick to respond and super fun to work with. They treat your brand like their own and their execution is absolutely flawless. I am so glad we get to work with this fun bunch! 12/10 recommend."
"The team brought in fresh ideas and handled execution well. They were responsive and creative; Nitya is also put in lots of efforts in understanding client and pays attention in what going in with brand and if any friction he resolves it asap"
"It was a pleasure to work with such a creative team! It’s clear they love what they do, and it shows in the work."
"They got our vision right from the start and aligned it well with their strategy. We appreciated how they kept us involved at every stage, which made the whole process smooth and collaborative."
"Creating an E-commerce website has its own set of unique challenges, and we’re delighted to say Social Sherpa overcame them efficiently. They provided a seamless user experience."
"From the branding to the website, they understood what we were aiming for. The identity feels distinct, and the site brings our vision across clearly. The whole process felt open and collaborative, which we really valued!"
"A creative team with a zeal to experiment and a never say never attitude."
TAKE
"Their creativity, timely delivery, and understanding of our brand helped Toy Joy Tales grow online. They consistently brought fresh ideas and engaging content that resonated with our audience. We truly appreciate their dedication and support throughout our journey."
"We came to Social Sherpa with a vision. They gave us an identity. The branding work didn’t just look good—it told our story perfectly."
"Social Sherpa guided us seamlessly through our new project. Their process was thoughtful, collaborative, and truly captured the essence of what we envisioned. The outcome feels aligned with our goals, and we’re confident in how we’re bringing this project to life."
"A creative team with a zeal to experiment and a never say never attitude."
"A creative team with a zeal to experiment and a never say never attitude."
"Social Sherpa transformed our website into a bold, tech-driven platform that truly reflects Qapitol QA’s solutions-focused and innovative approach. Their creativity and attention to detail made the process smooth and collaborative, highly recommended for any growth-minded brand."
"Working with Social Sherpa felt easy and supportive. They took the time to listen, tried out different ideas, and helped us land on an identity that feels right for us."
THEIR WORDS
"Social Sherpa helped me with branding, strategy, and packaging for Missbehave and I was pleasantly surprised to see how much positive response I got from my social media and consumer feedback."
"The team helped us refresh our look and feel with thoughtful and contemporary branding. They balanced tradition and modernity, giving us a new identity that resonates with today’s audience while staying true to our roots."
"Social Sherpa transformed our website into a bold, tech-driven platform that truly reflects Qapitol QA’s solutions-focused and innovative approach. Their creativity and attention to detail made the process smooth and collaborative, highly recommended for any growth-minded brand."
"From the branding to the website, they understood what we were aiming for. The identity feels distinct, and the site brings our vision across clearly. The whole process felt open and collaborative, which we really valued!"
"Creating an E-commerce website has its own set of unique challenges, and we’re delighted to say Social Sherpa overcame them efficiently. They provided a seamless user experience."
"Social Sherpa really got what our brand is about. The website they built feels calm, clear, and true to us. It’s simple to navigate, easy on the eyes, and we are glad to share it with our audience."
FOR IT
"From the logo to the full brand identity, Social Sherpa gave us a modern, professional look that finally reflects our work. It looks really clean and classic."
"From the branding to the website, they understood what we were aiming for. The identity feels distinct, and the site brings our vision across clearly. The whole process felt open and collaborative, which we really valued!"
"Social Sherpa works with us round the clock, meeting stringent deadlines while not compromising on work quality. A dedicated team is constantly in touch with us and ensures the work continues smoothly even in the most demanding situations."
"Nitya and his team conceptualized and created our website. They are excellent at taking creative concepts and creating visuals that appeal to a broad audience. The team brought a very positive attitude to the job and were good at responding quickly to feedback and pivoting to client needs."
"Social Sherpa developed a clear design concept for DSB International School that immediately gave our marketing collateral and social media strong visual impact. They achieve this through listening to us and understanding our values and ethos. They are therefore an excellent company with whom to work."
"Professional and thoughtful in their approach, the team made working together simple and effective. They understood our goals and consistently put in the effort to ensure our campaigns had the right impact."
"Social Sherpa works with us round the clock, meeting stringent deadlines while not compromising on work quality. A dedicated team is constantly in touch with us and ensures the work continues smoothly even in the most demanding situations."
"Always quick to respond and super fun to work with. They treat your brand like their own and their execution is absolutely flawless. I am so glad we get to work with this fun bunch! 12/10 recommend."
"I had a great experience buying property via vsqft. This is my second purchase. Ms.pratyusha has been extremely helpful in shortlisting the property, doing the paper work and guiding along the process. I would definietly recommend them."
"Social Sherpa team have done an outstanding job for our brand, earning us a lot of praise on social media. Their shoots have positioned us as a premium brand, and their content strategy is top-notch. They are all incredibly talented experts who truly know what they’re doing."
"Working with the team was seamless. They captured our brand vision perfectly, and their collaborative approach made the entire experience smooth and efficient."
"We selected Sherpa predominantly because they grasped the image, message and the human centric essence of what we wanted to portray as a company. They also delivered on time and within budget, whilst flexible to working to our time zones and other priorities"
"I had a great experience buying property via vsqft. This is my second purchase. Ms.pratyusha has been extremely helpful in shortlisting the property, doing the paper work and guiding along the process. I would definietly recommend them."
How Much Revenue Are You Losing Every Month?
Book a free consultation and site audit with us. In minutes, we’ll assess your site’s design, performance, and SEO, providing a clear roadmap for improvement and enhanced visitor engagement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
.avif)