January 28, 2026
Svvayam | Performance Marketing Case Study
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CLIENT OVERVIEW
Svvayam is a premium brand specialising in custom-designed home temples, catering to discerning homeowners, architects, and interior designers across India.
To build a steady pipeline of high-quality enquires and strengthen brand presence within luxury home segments, Social Sherpa executed continuous Meta Lead campaigns over a four-month period.
Campaign Period: September 2024-December 2024
Platform: Meta Ads (Facebook & Instagram)
WHAT WE DID
We built a high-intent, premium-focused Meta Ads strategy designed to attract relevant audiences while maintaining cost efficiency at scale.
Strategy & Execution Highlights:
- Targeted affluent homeowners, architects, and interior designers
- Focused on luxury lifestyle and premium interior interest segments
- City-wise targeting across high-value urban clusters
- Retargeted high-engagement audiences to improve lead quality
- Developed premium visual storytelling showcasing real installations and craftsmanship
- Used clear, action-driven CTAs such as "Enquire Now" and "Get Custom Temple"
- Continuously optimised campaigns to maintain performance consistency over time
WHAT WE ACHIEVED
Consolidated Campaign Performance (Sept-Dec 2024)
- Total Leads Generated: 737
- Estimated Reach: 3,21,800+ people
- Estimated Impressions: 5,13,900+
- Total Ad Spend: ₹1,21,797.97
- Cost Per Lead (CPL): ₹165.26
Key Business Impact
- Delivered consistent lead generation over a 4-month campaign duration
- Generated 737 premium, high-intent enquiries
- Maintained a strong CPL below ₹170, even while scaling
- Built strong brand recall within luxury home and design audiences
- Established Meta Ads as a reliable and scalable acquisition channel for a niche, premium service brand
Overall, the campaign proved that precise targeting, premium creative positioning, and continuous optimisation can drive efficient, high-quality lead generation for luxury-focused businesses like Svvayam.
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Rushi is living the cliche of being an engineer-turned-writer. He breathes communication. He loves to see the power of words, especially when they make a difference to our clients and their consumers. He's a passionate Manchester United Fan and it would be in your best interests to not discuss politics with him because he can't stop, and he won't stop.
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