January 28, 2026
Social Sherpa | SEO Case Study
CLIENT OVERVIEW
Social Sherpa had a strong service offering but an underpowered organic presence. Domain authority was low (DR 11), keyword visibility was inconsistent, and older content wasn’t aligned with current search intent.
Technical gaps—indexing issues, crawl inefficiencies, outdated URLs, and weak internal linking—limited discoverability. Off-page authority was also thin, with limited referring domains and backlinks compared to competitors in the branding and creative space.
The goal was to build authority, improve topical depth, and create sustainable organic growth without relying on ads.
WHAT WE DID
On-Page & Content Optimization
- Optimized all core service pages for high-intent branding, marketing, and SEO keywords.
- Refined titles, descriptions, H1/H2 structure, and improved metadata hygiene.
- Refreshed older blogs to target intent-driven topics and built keyword clusters.
- Strengthened internal linking to improve crawl depth and topical relevance.
Technical SEO Improvements
- Fixed indexing issues, crawl errors, outdated URLs, and sitemap/canonical gaps.
- Enhanced mobile-first readiness and page-load stability.
- Increased internal links from 398 → 580 to support stronger content flow.
Off-Page SEO & Authority Building
- Built high-quality contextual backlinks from branding and marketing domains.
- Grew referring domains from 120 → 204 through targeted link-building.
- Added niche citations and authority placements supporting core topical clusters.
WHAT WE ACHIEVED
- +237% DR Growth — Domain Rating increased from 11 → 37.
- +296% Referring Domain Growth — 120 → 204 domains linking back.
- 522 → 1,100 Ahrefs Backlinks — backlink count more than doubled.
- 601 → 897 GSC Backlinks — significant link profile expansion.
- 345,000+ Organic Impressions generated in 12 months.
- 8% Increase in Organic Impressions (167K → 180K per month).
- 20+ Keywords in Top 1–3, especially branding and marketing categories.
- Strong ranking stability for both branded and non-branded queries.
- High topical authority achieved in branding and creative strategy clusters.
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Rushi is living the cliche of being an engineer-turned-writer. He breathes communication. He loves to see the power of words, especially when they make a difference to our clients and their consumers. He's a passionate Manchester United Fan and it would be in your best interests to not discuss politics with him because he can't stop, and he won't stop.
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Take their words for it
"Really happy with their enthusiasm.They were always willing to offer creative inputs and ready to entertain our requests and feedback."
"As a business that has an international audience, we had a unique set of requirements from an agency, and we're delighted to say that Social Sherpa understood them well."
"The team was proactive and quick to respond. Their commitment to our brand and creative approach has helped us stand out in a competitive industry. Highly reliable and insightful partners."
"Glad to have worked with them! They get back quickly, and are always willing to go the extra mile. They understood the essence of what I do and made work that really connected with my audience. "
"Really happy with their enthusiasm.They were always willing to offer creative inputs and ready to entertain our requests and feedback."
"They got our vision right from the start and aligned it well with their strategy. We appreciated how they kept us involved at every stage, which made the whole process smooth and collaborative."
"Always quick to respond and super fun to work with. They treat your brand like their own and their execution is absolutely flawless. I am so glad we get to work with this fun bunch! 12/10 recommend."
"The team brought in fresh ideas and handled execution well. They were responsive and creative; Nitya is also put in lots of efforts in understanding client and pays attention in what going in with brand and if any friction he resolves it asap"
"It was a pleasure to work with such a creative team! It’s clear they love what they do, and it shows in the work."
"They got our vision right from the start and aligned it well with their strategy. We appreciated how they kept us involved at every stage, which made the whole process smooth and collaborative."
"Creating an E-commerce website has its own set of unique challenges, and we’re delighted to say Social Sherpa overcame them efficiently. They provided a seamless user experience."
"From the branding to the website, they understood what we were aiming for. The identity feels distinct, and the site brings our vision across clearly. The whole process felt open and collaborative, which we really valued!"
"A creative team with a zeal to experiment and a never say never attitude."
TAKE
"Their creativity, timely delivery, and understanding of our brand helped Toy Joy Tales grow online. They consistently brought fresh ideas and engaging content that resonated with our audience. We truly appreciate their dedication and support throughout our journey."
"We came to Social Sherpa with a vision. They gave us an identity. The branding work didn’t just look good—it told our story perfectly."
"Social Sherpa guided us seamlessly through our new project. Their process was thoughtful, collaborative, and truly captured the essence of what we envisioned. The outcome feels aligned with our goals, and we’re confident in how we’re bringing this project to life."
"A creative team with a zeal to experiment and a never say never attitude."
"A creative team with a zeal to experiment and a never say never attitude."
"Social Sherpa transformed our website into a bold, tech-driven platform that truly reflects Qapitol QA’s solutions-focused and innovative approach. Their creativity and attention to detail made the process smooth and collaborative, highly recommended for any growth-minded brand."
"Working with Social Sherpa felt easy and supportive. They took the time to listen, tried out different ideas, and helped us land on an identity that feels right for us."
THEIR WORDS
"Social Sherpa helped me with branding, strategy, and packaging for Missbehave and I was pleasantly surprised to see how much positive response I got from my social media and consumer feedback."
"The team helped us refresh our look and feel with thoughtful and contemporary branding. They balanced tradition and modernity, giving us a new identity that resonates with today’s audience while staying true to our roots."
"Social Sherpa transformed our website into a bold, tech-driven platform that truly reflects Qapitol QA’s solutions-focused and innovative approach. Their creativity and attention to detail made the process smooth and collaborative, highly recommended for any growth-minded brand."
"From the branding to the website, they understood what we were aiming for. The identity feels distinct, and the site brings our vision across clearly. The whole process felt open and collaborative, which we really valued!"
"Creating an E-commerce website has its own set of unique challenges, and we’re delighted to say Social Sherpa overcame them efficiently. They provided a seamless user experience."
"Social Sherpa really got what our brand is about. The website they built feels calm, clear, and true to us. It’s simple to navigate, easy on the eyes, and we are glad to share it with our audience."
FOR IT
"From the logo to the full brand identity, Social Sherpa gave us a modern, professional look that finally reflects our work. It looks really clean and classic."
"From the branding to the website, they understood what we were aiming for. The identity feels distinct, and the site brings our vision across clearly. The whole process felt open and collaborative, which we really valued!"
"Social Sherpa works with us round the clock, meeting stringent deadlines while not compromising on work quality. A dedicated team is constantly in touch with us and ensures the work continues smoothly even in the most demanding situations."
"Nitya and his team conceptualized and created our website. They are excellent at taking creative concepts and creating visuals that appeal to a broad audience. The team brought a very positive attitude to the job and were good at responding quickly to feedback and pivoting to client needs."
"Social Sherpa developed a clear design concept for DSB International School that immediately gave our marketing collateral and social media strong visual impact. They achieve this through listening to us and understanding our values and ethos. They are therefore an excellent company with whom to work."
"Professional and thoughtful in their approach, the team made working together simple and effective. They understood our goals and consistently put in the effort to ensure our campaigns had the right impact."
"Social Sherpa works with us round the clock, meeting stringent deadlines while not compromising on work quality. A dedicated team is constantly in touch with us and ensures the work continues smoothly even in the most demanding situations."
"Always quick to respond and super fun to work with. They treat your brand like their own and their execution is absolutely flawless. I am so glad we get to work with this fun bunch! 12/10 recommend."
"I had a great experience buying property via vsqft. This is my second purchase. Ms.pratyusha has been extremely helpful in shortlisting the property, doing the paper work and guiding along the process. I would definietly recommend them."
"Social Sherpa team have done an outstanding job for our brand, earning us a lot of praise on social media. Their shoots have positioned us as a premium brand, and their content strategy is top-notch. They are all incredibly talented experts who truly know what they’re doing."
"Working with the team was seamless. They captured our brand vision perfectly, and their collaborative approach made the entire experience smooth and efficient."
"We selected Sherpa predominantly because they grasped the image, message and the human centric essence of what we wanted to portray as a company. They also delivered on time and within budget, whilst flexible to working to our time zones and other priorities"
"I had a great experience buying property via vsqft. This is my second purchase. Ms.pratyusha has been extremely helpful in shortlisting the property, doing the paper work and guiding along the process. I would definietly recommend them."
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