January 28, 2026
DPS Bopal | Performance Marketing Case Study
CLIENT OVERVIEW
Delhi Public School, Bopal is a leading K-12 educational institution focused on academic excellence and holistic student development.
To drive consistent admission enquiries and maintain strong brand visibility, Social Sherpa executed a long-term Meta Leads Ads Campaign over an eight-month period.
Campaign Period: November 2024-June 2025
WHAT WE DID
We planned and executed a lead-focused Meta Ads strategy designed to maximise reach, generate quality admission enquiries, and maintain cost efficiency at scale.
Strategy & Execution Highlights:
- Ran Meta Leads Ads optimised for admission enquiries
- Targeted relevant parent demographics within the school's catchment areas
- Maintained consistent visibility across high-intent audience segments
- Designed brand-aligned creatives that reflected DPS Bopal's values, credibility, and academic positioning
- Crafter ad messaging to entice parents and clearly communicate trust, quality, and outcomes
- Continuously optimised campaigns to sustain lead volume over an extended period
WHAT WE ACHIEVED
Consolidated Campaign Performance (Nov 2024- June 2025)
- Total Leads Generated: 597
- Reach: 4,99,616
- Impressions: 29,99,260
- Clicks: 22,810
- Total Ad Spend: ₹1,55,992.81
- Cost Per Lead (CPL): ₹261.29
- Cost Per Click (CPC): ₹6.84
Key Business Impact
- Delivered consistent admission enquiries across 8 months
- Achieved high visibility with nearly 3 million impressions
- Maintain a low CPC of ₹6.84, indicating strong creative and audience resonance
- Generated 597 qualified leads at a controlled CPL
- Strengthened DPS Bopal's brand recall and trust among prospective parents
- Positioned Meta Ads as a reliable, long-term acquisition channel for admissions
Overall, the campaign successfully combined performance marketing with strong brand storytelling, ensuring both sustained lead generation and meaningful engagement for DPS Bopal.
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Rushi is living the cliche of being an engineer-turned-writer. He breathes communication. He loves to see the power of words, especially when they make a difference to our clients and their consumers. He's a passionate Manchester United Fan and it would be in your best interests to not discuss politics with him because he can't stop, and he won't stop.
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