January 28, 2026
KFS Ghatlodia | Performance Marketing Case Study
CIENT OVERVIEW
Kalorex Future School (KFS), Ghatlodia is a progressive educational institution focused on delivering quality learning experiences and future-ready education.
To support admission enquiries and maintain steady visibility, Social Sherpa executed a focused Meta Lead Ads campaign aimed at generating consistent, high intent leads within the local catchment area.
Campaign Period: November 2024-March 2025
Platform: Meta Ads (Facebook & Instagram)
WHAT WE DID
We implemented a lead-centric Meta Ads strategy designed to drive interest from parents actively exploring school admissions while keeping acquisition costs efficient.
Strategy & Execution highlights:
- Ran Meta Leads Ads optimised for admission enquiries
- Targeted location-specific parent audiences around Ghatlodia
- Focused on high-intent demographics relevant to K-12 admissions
- Designed school-branded creatives aligned with KFS's identity and academic positioning
- Crafted clear, trust-driven messaging to encourage form submissions
- Monitored and optimised campaigns to maintain lead quality and cost control
WHAT WE ACHIEVED
Consolidated Campaign Performance (Nov 2024-Mar 2025)
- Total Leads Generated: 198
- Reach: 93,727
- Impressions: 5,59,737
- Clicks: 3,958
- Total Ad Spend: ₹42,275.36
- Cost Per Lead (CPL): ₹213.51
- Cost Per Click (CPC): ₹10.68
Key Business Impact
- Genrated 198 qualified admission enquiries within a focused local market
- Achieved strong visibility with over 5.5 lakh impressions
- Maintained a controlled CPL of ₹213.51, ensuring cost efficiency
- Delivered consistent lead flow throughout the campaign period
- Strenghthened brand awareness and consideration among local parents
- Demonstrated Meta Ads as an effective lead generation channel for school admissions
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Rushi is living the cliche of being an engineer-turned-writer. He breathes communication. He loves to see the power of words, especially when they make a difference to our clients and their consumers. He's a passionate Manchester United Fan and it would be in your best interests to not discuss politics with him because he can't stop, and he won't stop.
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