January 28, 2026
ALCOI | SEO Case Study
CLIENT OVERVIEW
ALCOI had a premium product line and strong market positioning, but their organic presence didn’t match the scale or quality of the brand. Website visibility was low, technical issues blocked proper indexing, and product pages weren’t ranking for high-intent fenestration keywords. Content output was inconsistent, internal linking was weak, and the site lacked authority compared to competitors in the aluminium windows and doors segment.
The challenge was to build a clean technical foundation, expand keyword visibility, and drive qualified traffic for residential and commercial categories.
WHAT WE DID
On-Page SEO & Content Strategy
- Mapped and clustered keywords across all product + service pages.
- Optimised meta titles, descriptions, and H1/H2 structure for 50+ URLs.
- Built a monthly content pipeline of 4–5 blogs targeting parent queries and PAA terms.
- Strengthened internal linking across product pages, blogs, and resources.
Technical SEO Improvements
- Fixed sitemap, canonical, robots.txt, and indexing issues.
- Improved Core Web Vitals and overall site performance.
- Implemented Organisation, Product, and Local Business Schema for richer SERP presence.
Off-Page SEO & Authority Building
- Published 13+ guest posts monthly to grow contextual backlinks.
- Secured high-authority links via architecture, design, and construction platforms.
- Expanded brand mentions using Q&A sites, Quora submissions, and niche directories.
WHAT WE ACHIEVED
This kind of SEO growth directly strengthens ALCOI’s business engine. A 1,000%+ rise in organic users means far more architects, builders, and homeowners are discovering the brand at the exact moment they’re researching premium fenestration solutions.
The sharp jump in Top 10 keyword rankings positions ALCOI as a visible authority in the aluminium windows and doors category, helping them build trust earlier in the decision cycle. Stronger engagement signals and higher-quality traffic translate into more qualified enquiries, longer time on site, and higher conversion potential.
The surge in backlinks and domain authority also secures long-term compounding visibility — making ALCOI less dependent on paid ads and giving them a predictable, scalable source of inbound leads.
- +1,007% Organic Users (2K → 22K)
- +629% Engagement Events (21K → 153K)
- +771% Keywords in Top 10 across product and informational queries
- +1,509% Estimated traffic via Ahrefs (292 → 4,700)
- 143% Backlinks growth (196 → 478)
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Rushi is living the cliche of being an engineer-turned-writer. He breathes communication. He loves to see the power of words, especially when they make a difference to our clients and their consumers. He's a passionate Manchester United Fan and it would be in your best interests to not discuss politics with him because he can't stop, and he won't stop.
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