January 28, 2026
Kyno Health | Performance Marketing Case Study
CLIENT OVERVIEW
Kyno Health is a healthcare services brand offering Doctor-at-Home consultations across major metro cities.
Social Sherpa manages Google Search Ads to drive high-intent OPD bookings while improving efficiency and return on ad spend across Delhi and Banglore.
Service: Doctor at Home
Locations: Delhi & Banglore
Channels Managed: Google Search Ads
Campaign Tenure: 1st March 2025-31st October 2025
WHAT WE DID
We focused on building a high-intent, performance-led Google Ads structure designed to scale sustainably while improving lead quality.
Strategy & Execution Highlights:
- Restructured keywords based on intent levels (high vs low intent)
- City-wise campaign segmentation for Delhi and Banglore
- Aggressive search term mining and negative keyword optimisation
- Cleaned and refined conversion tracking for accuracy
- Refreshed ad copies aligned with medical urgency and real-use cases
- Continuous optimisation to lower CPC and CPL while maintaining OPD volume
WHAT WE ACHIEVED
Overall Google Ads Performance (Mar-Oct 2025)
- Total Spend: ₹82,22,533
- Impressions: 32,81,131
- Clicks: 2,39,370
- CTR: 7.3%
- Average CPC: ₹37.01
- Total OPDs (Conversions): 12,390
- Conversion Value: ₹1,39,30,232
This resulted in a steady volume of high-intent OPD bookings with scalable costs and strong conversion value across both cities.
Month-on-Month Optimisation Impact
- February 2025 (Before Optimization)
Spend ₹19,20,968
Impressions 3,79,088
Clicks 20,305
CTR 5.36%
Avg CPC ₹95
Leads 5,179
CPL ₹371
Actual OPDs (B2C) 1,471
Overall ROAS 0.84
- September 2025 (After Optimization)
Spend ₹9,46,560
Impressions 2,98,636
Clicks 25,715
CTR 8.61%
Avg CPC ₹36.81
Leads 5,342
CPL ₹177
Actual OPDs (B2C) 1,450
Overall ROAS 1.69
Key Business Impact
- 61% reduction in CPC, driving efficient scale
- 60% increase in CTR, improving lead quality
- 52% reduction in CPL, lowering acquisition costs
- Maintained OPD volumes despite reduced spend
- ROAS doubled, enabling profitable growth
Overall, the campaign delivered sustainable lead growth, improved efficiency, and profitable scaling for Kyno Health's Docter-at-Home services across two highly competitive metro markets.
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Rushi is living the cliche of being an engineer-turned-writer. He breathes communication. He loves to see the power of words, especially when they make a difference to our clients and their consumers. He's a passionate Manchester United Fan and it would be in your best interests to not discuss politics with him because he can't stop, and he won't stop.
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